fragrances for the journey well taken!
At nowByou, we make modern, unisex fragrances and body care for real life. First, we start with skin: comfortable textures, balanced formulas, and scents that play well together. Then, we design each product to layer—so your routine can be easy on weekdays and expressive on weekends. Because clarity matters, we share straightforward notes and usage tips, not fluff.
Want the practical side? Explore our Lifestyle guides for layering and skin prep. Ready to try something new? Visit the Shop to see Mystique, Ubiquity, and Botty Budder, or contact us with questions. Finally, our promise is simple: if it helps you be you, it belongs here.
Our Mission
At nowByou, we believe fragrance and body care should be as diverse as the people who use them. Our mission is simple: create products that inspire confidence, spark curiosity, and celebrate individuality. Because no matter who you are, your scent should tell your story.
What Inspires Us
We draw inspiration from cultural diversity and everyday rituals. For example, layering scents across skin and hair is not just a beauty routine — it’s a lifestyle choice that empowers people to express themselves. In addition, we design every product for unisex use, ensuring that fragrance belongs to everyone.
How We Create
Every formula is developed with care. However, we don’t just focus on how a scent smells — we also focus on how it makes you feel. As a result, our collections highlight clean confidence, subtle sophistication, and playful energy. This approach allows us to craft products that do more than last on your skin; they become part of your identity.
Connected to the Craft
Behind the scenes, we look to innovators across the fragrance industry for inspiration. Curious about where ingredients come from? Explore trusted resources like Makesy, a leading fragrance and candle supply company, to see how creativity and science come together in scent-making.
Why nowByou
At nowByou, we strive to give you the tools to be authentically you. Therefore, whether you choose Mystique, Ubiquity, or Botty Budder, each product is designed to help you layer, seal, and amplify your fragrance experience. Try it, share it, and most importantly — make it yours.