Looking for real-world routines that make your scent last longer? Start with our quick guides to layering, skin prep and everyday body-care.

lifestyle

Fragrance sticks to hydrated skin and fades fast on dry skin. Start with a light, unscented moisturizer, then layer a compatible mist or eau de parfum and finish with a balm to lock it in.

lifestyle

Lifestyle is what we are all about at nowByou. We believe in cultural diversity. As an example, all our products are intended for unisex use by design. No matter what your choices in life may be, at nowByou we strive to create products that help you be you. Try it, if it suits you, use it! It’s that simple.